Russian stores Mothercare renamed to Motherbear
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The former Russian children’s goods stores Mothercare changed their name to Motherbear. The new name appeared on site companies. Also, as he writes TASSthe company changed its sign to Motherbear in one of the stores in a shopping center in Moscow.
The Motherbear logo also appeared in group companies in Vkontakte. However, in the name and description of the community, it remained the same. Also, some products on the company’s website are displayed under the Mothercare brand.
In the spring of 2022, Mothercare left the Russian market in March due to the start of a military operation in Ukraine, and the work of retail stores and online sales was also stopped. The master franchise of the brand was owned by the Kuwaiti company Alshaya Group.
Mothercare’s assets in Russia were acquired by MFK Jamilko (a distributor in Russia of New Balance, DKNY and other major brands) in November, FAS approved deal in December. The company may be held liable for the completion of the transaction before the approval of the Federal Antimonopoly Service. In December, IFC Jamilco applied to register the brands Motherbear, Kidstudio, Wonderkid and Wearkids.
About the deal – in the material “Kommersant” “Mothercare will be taken care of in Russia”.
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