Rosselkhozbank will update its logo – Kommersant
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Rosselkhozbank (RSHB) sent 47 applications for registration of trademarks from October 10 to October 12, as follows from SPARK-Interfax data. All of these applications contain variants of the new logo, they report “Vedomosti”.
Now the RSHB logo is a circle in which yellow ears of corn and a key are depicted on a dark green background along with the abbreviation “RSHB”. Among the submitted applications were options with updated symbol graphics, as well as with a change in the position of the abbreviation.
On October 12, the bank registered a new subsidiary, RSHB Financial Services. On its basis, RSHB intends to consolidate its business assets to optimize the structure. “We are not planning to rebrand, but simply adapt the brand to modern realities and additionally introduce an abbreviated abbreviation,” said a bank representative.
100% of RSHB belongs to the Federal Property Management Agency, the bank is a key creditor of the Russian agro-industrial complex. RSHB is under sanctions of the European Union and a number of other countries; it is disconnected from the international interbank system SWIFT. At the end of 2022, the net profit of the Russian Agricultural Bank according to international financial reporting standards fell 4.4 times, to 5 billion rubles. against 22.2 billion rubles. a year earlier. Bank net profit in the first half of 2023 reached RUB 15.3 billion
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