RBC: Russians spend more at Vkusno – period than at KFC
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44% of the expenses of fast food consumers in Russia in August 2022 fell on the establishments of the Vkusno – i Tochka chain, which became the successor to McDonald’s, which left the Russian market. The KFC chain, which was more popular among Russian consumers in June and July, lost out to Vkusno — and that’s the point in the last month of summer (KFC’s share in August was only 32%, follows from an analytical study (Tinkoff Data). “In 2021, the share “McDonald’s” accounted for 55 to 60% of monthly spending by consumers in fast food restaurants. For comparison: KFC’s share fluctuated between 25-29%, and Burger King – within 14-17%, ”historical data from an analytical project.The first restaurants of the Vkusno — i Tochka chain were opened in Russia in June 2019. The restaurants of the chain are located in the former premises of McDonald’s, which announced its withdrawal from the Russian market in May, and also have a menu similar to the American “predecessor” menu. After the start of work “Delicious – and that’s it”, customers note a discrepancy …
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