RBC: manufacturers began to hide the reduction of milk in the package with the inscription “1 kg”

Russian producers in 2022 began to indicate more often than in 2021 on packages with milk, kefir or cream their weight in kilograms, and not volume in liters, analysts of the Sales.rf service found out, transmits RBC.

Due to the higher density, 1 kg of milk takes up about 970 ml, and producers are likely to mask shrinkflation (a decrease in the volume or weight of a product in a package), analysts say. The authors of the study compared the sales of the same set of stores in January-December 2022 and for the same period in 2021, revealing a trend in the weight labeling of liquid dairy products when analyzing receipts and open sources.

At the same time, specific figures on volumes are not given in the study.

With weight marking, in particular, goods of the brands “House in the Village”, “Bezhin Lug”, Viola began to be sold. Manufacturers indicate on packages “1kg”, “1000g” and their volume in ml, but in some cases only weight is indicated.