Online sales in Russia increased by almost 1.5 times over the year – up to 2.3 trillion rubles

Russians spent 2.3 trillion rubles on online purchases in the first half of 2022, which is 1.5 times more than a year earlier, the Association of Internet Trade Companies (AKIT) calculated. According to its representative, against this background, online sales on foreign sites, on the contrary, decreased by 27% year-on-year to 103 billion rubles. As a result, the share of e-commerce in total retail sales increased from 8.8% to 11.2%. Similar estimates are from the Infoline-analytics agency: 2.4 trillion rubles. was spent by Russians on the purchase of goods online (excluding the delivery of ready-made food from restaurants) in the first half of the year.

On the Internet, they buy mainly electronics and household appliances (22% of all orders), furniture and household goods (17.7%), clothes and shoes (13.9%), food (13.5%), beauty products and health (7.5%) – these categories, according to ACIT, account for more than two-thirds of all online purchases. Of the total, non-food products accounted for 1.97 trillion rubles. (+52%), and for products – more than 300 billion rubles. (almost twice as much as in January-June 2021), says a representative of Infoline Analytics. According to Mikhail Burmistrov, General Director of this agency, the most dynamic growth over this period was demonstrated by multi-category marketplaces – Wildberries, Ozon, Yandex.Market, AliExpress and Sbermegamarket. Their online sales market share was 39.7% in 2021, rising to 47.9% in the first half of 2022.