Netflix for the first time disclosed data on viewing of films and TV series – Kommersant
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The streaming service Netflix for the first time published detailed data on viewing films and TV series on the platform. IN report “What We Watched” for the first half of 2023 included data on viewing of 18,214 films and TV series. Each of these films or episodes totaled more than 50,000 hours of viewing over a six-month period and accounted for 99% of all viewing on Netflix. The total viewing time for these products is close to 100 billion hours.
As indicated in the report, more than 60% of films and TV series released in the first half of the year were in the top 10 of Netflix’s weekly ratings. The top 3 at the end of the reporting six-month period were as follows:
— the conspiracy thriller “Night Agent” turned out to be the most popular, its views amounted to 812.1 million hours;
— in second place is the 2nd season of the series “Ginny and Georgia”, 665.1 million hours watched;
— in third place is the Korean drama “Triumph”, 622.8 million hours watched.
The top 10 also included season 1 of the series “Wednesday”, “Queen Charlotte: The Bridgerton Story”, “You”, “Queen of the South”, “Outer Banks”, season 1 “Ginny and Georgia”, “FUBAR” .
Netflix now intends to publish similar reports every six months. Previously, the company was often criticized for hiding such data. How explained During a press conference, co-head of the service Ted Sarandos, viewing data was not disclosed while the business was developing and growing, so that it could experiment without revealing important information to competitors. “Releasing bad information has consequences,” he said. Netflix now has nearly 250 million subscribers, putting it far ahead of its competitors. Therefore, the company decided to regularly publish viewing statistics.
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