Modest gifts are being prepared for children – Kommersant FM
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Russian families have begun to save on children’s gifts – the average bill this season does not exceed 1.5 thousand rubles. For comparison, last year gifts cost about 3 thousand rubles, the Association of Children’s Goods Industry Enterprises said. Experts note that domestic producers have learned to work in the premium segment, in particular, they support the trend in the film industry aimed at Russian fairy tales. At the same time, it is difficult for local companies to compete with imported products in the mass segment. The toys are quite expensive, for example, a construction set with Baba Yaga’s hut and other similar sets based on folklore will cost about 7 thousand rubles.
Nevertheless, buyers are interested, says Lyudmila Semushina, PR director of Inventive Retail Group: “Children react to toys first of all when they see relevant content. Therefore, the emerging Russian films aimed at such an audience are stimulating interest in folk tales that did not exist before.
We remember, how well “Cheburashka” went, and then everyone unanimously bought the corresponding toys of different formats. “At the Pike’s Command” is currently in theaters.
It is not surprising that a line of construction sets has also appeared based on seven Russian fairy tales. We see a very good response from our customers.
At the same time, the average bill has increased due to problems with logistics and other difficulties associated with the supply of goods from abroad.”
Budget cuts for children’s parties are also acutely felt in the entertainment industry. Event organizers say that parents, in an attempt to save money, either unite with several families or refuse a visit from animators.
Sometimes they even ask Santa Claus to limit himself to a short greeting, just to reduce the price tag, said the founder of the event agency Anevent, Anastasia Nikolaeva: “Firstly, there are fewer orders, and, secondly, parents think that inviting the main New Year’s character alone, without Snow Maidens, cheaper.
Now, as a rule, the program lasts half an hour. The average bill is 10-15 thousand rubles. for Father Frost and the Snow Maiden. This also usually includes a sweet gift from the heroes and an interactive experience for the whole family, including parents.
Many clients ask to cut down the program, noting that it is enough to give a gift to a child and wish him a Happy New Year. But, frankly speaking, we refuse such options.”
Two-thirds of Russians reported that they would optimize their New Year’s purchases: one in three saved money in advance, another third decided to choose installments, according to the Yandex. Marketa”. This strategy allows you not to give up expensive things.
The trend is partly confirmed by gadget sellers. They don’t feel a decrease in demand, said the marketing director of the restore chain of hardware and electronics stores: Irina Zueva: “We, of course, have expensive gifts. These are not just toys. In the line, for example, there are robot dogs or unicorns. Their price varies from 6 thousand to 13 thousand rubles. And by the way, they are popular.
There are robot constructors in the form of a car, smart synthesizers, this is a more expensive story. The assortment includes construction sets and light panels.
We are seeing that interest in this type of product is increasing because it is something unusual. In addition, some things that are relevant for study are in demand. This could be an iPad of different models, smart speakers and watches, headphones. The average bill is growing by 15 percent from year to year.”
On average, buyers plan to allocate about 12.5 thousand rubles for New Year’s gifts to loved ones. Another 11 thousand rubles. – at the feast. A separate budget for home decorations and a Christmas tree is about 5.5 thousand rubles. Almost half of Yandex. respondents Market” are thinking of giving a gift to themselves, and they are willing to spend an average of 13 thousand rubles on this.
Everything is clear with us – Telegram channel “Kommersant FM”.
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