In “Vkusno — and that’s it” explained the registration of a trademark in Kazakhstan

The network of fast food restaurants “Vkusno – i Tochka” has filed an application for trademark registration in Kazakhstan in order to protect the brand, write “RIA Novosti” with reference to the press service of the company.

“The trademark application has been filed in accordance with the company’s brand protection activities,” the company said.

Earlier today it became known that the owner of “Vkusno – and the point” LLC “System PBO” filed an application for registration of its trademark in Kazakhstan. Interfax Kazakhstan, citing the Department of Intellectual Property Rights of the Ministry of Justice of the Republic, reported that the application is now under consideration by an expert organization.

Representative of the press service of “Vkusno – and that’s it” January 9 informedthat the company has no plans to enter Kazakhstan after the departure of McDonald’s.

About what McDonald’s He has made a decision curtail business in Kazakhstan “due to supply restrictions,” it became known on January 5. This was announced by the management company Food Solutions KZ LLP. According to Bloomberg, one of the reasons became inability to buy meat in Russia. It also proved unprofitable to purchase it from local or European suppliers due to high prices and transportation costs, which would have led to business at a loss.

McDonald’s has closed its restaurants in Russia since March 14, 2022, and on May 16, 2022, the company announced its withdrawal from the Russian market. In mid-May, the fast food chain announced the sale of 718 restaurants in Russia to local licensee Alexander Govor. The company reserved the option to buy the business back within 15 years. On June 12, 2022, the first 15 restaurants of the former McDonald’s reopened in Russia under the Vkusno — i Tochka brand.