In Russia, the circulation of spiritual and educational magazines has increased sharply in 2023

In 2023, the annual circulation of spiritual and educational magazines in Russia increased more than four times in annual terms, to 4.6 million copies. This is reported “Vedomosti” with reference to data from the Russian Book Chamber (RCC). The number of titles of spiritual and educational magazines decreased from 77 to 75 publications.

The total circulation of magazines last year decreased by 11.1% to 540 million copies. The output of gender-related publications fell sharply: the circulation of magazines for women decreased by 24%, to 24.6 million copies, for men – by 54%, to 570 thousand copies. In the first case, the number of publication titles decreased by 25.5%, to 35, in the second – by 71.4%, to two. The circulation of youth magazines fell by 80.3%, to 428 thousand copies, and the number of their titles fell by 19%, to 18.

As Vedomosti clarifies with reference to the GIPP Union of Publishers, the press distribution market in copies has been declining since 2010. In 2022, it fell by 37.5% year-on-year, to 500 million units. In monetary terms, the volume of the press distribution market during the mentioned period decreased by 22%, to 32 billion rubles. Data for 2023 is not yet known.

As Kommersant found out, due to the reduction and even complete exclusion of printed products from the range of retail chains, the Ministry of Industry and Trade proposed increasing sales channels through a new standard – an index of the provision of regions with specialized points of sale, including non-stationary ones. Market participants expect that the measure will at least preserve the current number of facilities.

Details – in the material “Kommersant” “An annoying signet has crept in”.

Laura Keffer