In Russia, Oltermanni cheese will be produced under the Laplandia brand
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Dairy company Valio will rebrand into the semi-hard cheese category and produce Oltermanni cheese under the Laplandia brand. The company said that the rebranding is connected with the change of the owner of Valio LLC. Cheeses under the new brand will appear on the shelves in mid-autumn.
“Following the change of the flagship brand of fresh dairy products, Valio LLC announces a rebranding in the category of semi-hard cheeses. The line, known to Russians for the past 25 years as Oltermanni, will be produced under the Laplandia brand from autumn. message companies. The packaging design will remain the same.
According to the company, the cheese category remains a priority for Valio LLC. According to their data, the company’s brands are in the TOP-10 brands in terms of sales in the market of packaged hard and semi-hard cheeses.
March 7 Valio reported about leaving the Russian market due to a special operation in Ukraine. April 26 Finnish dairy producer sold Russian production company “Velcom”. Then Valio said that the change of ownership would allow them to continue production and preserve the local assortment. Velcom received the right to produce and sell products under brands not included in the deal during the transition period. It may last until the end of the year.
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