In Russia, by the end of summer, computers and smartphones may rise in price by 10%

Computers and smartphones may rise in price by the end of summer in Russia by 10%. About it report Izvestia, citing two sources in the electronics market.

This scenario is possible due to the appreciation of the dollar. In June, suppliers purchased equipment at a rate of 75-80 rubles. per dollar. If the value of the currency remains at the level of 90-100 rubles, then by the end of August gadgets may rise in price by 10%, an employee of one of the retail chains said. First of all, this will affect smartphones, the source said.

Re:Store network director Rasim Lemberansky admitted that prices could rise by 5-10%. At the same time, Eldar Murtazin, a leading analyst at Mobile Research Group, called this forecast optimistic. He expects the rise in price of gadgets that are imported into the Russian Federation through parallel imports by 10-20% by the end of July. According to him, if the dollar exchange rate remains at the level of 90-100 rubles for another one and a half to two weeks, then price increases after the sale of old stocks of equipment will be inevitable.

A representative of the F+ tech-Marvel group of companies noted that electronics are already becoming more expensive. According to him, it is not worth counting on price reductions in the coming months. The interlocutor of the newspaper explained that the cost of equipment usually falls in May-June in order to sell off stocks of old gadgets before the release of new ones. In September, according to him, prices level off and then change slightly.

The new iPhone is expected to be released in September. An employee of one of the major electronics sellers noted that prices for new smartphones could be 15-20% higher than those expected a couple of months ago. At the same time, the cost of the previous model after the release of the iPhone 15 may drop to 10%, the CEO of the retail network believes. MTS Andrey Gubanov.

Against the backdrop of the start of Russia’s special operation in Ukraine, Western countries have imposed large-scale sanctions against the Russian Federation, which, among other things, affected the supply of electronics. In particular, the import of equipment in Russia was stopped by Apple, SamsungIntel, Asus, etc. The Ministry of Industry and Trade included goods from foreign electronics manufacturers in the list of products allowed for import under parallel import.

The euro and the dollar began to rise from June 26, after an attempted armed rebellion in Russia. Then the dollar rose above 87 rubles, and the euro – above 95 rubles. On July 6, the American currency was worth more than 92 rubles, while the European currency exceeded 100 rubles. As of 09:56 Moscow time on July 12, the US currency reached 90.54 rubles, and the euro – 99.8 rubles.