In an installment case // The BNPL market in Russia is growing rapidly and may fall under regulation
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Installment plans (BNPL) are becoming one of the fastest growing segments of the Russian financial market. They appeared in Russia just two years ago in response to the rise of online commerce and the decline in the purchasing power of citizens. But already in 2023, according to some players, the market volume can reach 200 billion rubles. Meanwhile, the direction is absolutely not regulated in any way, which the Central Bank has already paid close attention to. They consider it necessary to introduce rules for BNPL similar to those in force in consumer lending, to protect both borrowers and lenders. But the biggest players fear that regulation will only stifle the nascent market.
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