Fort Brégançon, a high-risk place of power and communication
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DECRYPTION – Whether the summer turmoil is political, international or health, the island has often served as a setting where everything is planned to manage crises.
The practice of Brégançon is a subtle art. “It is a very difficult political communication tool to handle», Estimates Fabien Oppermann, author of the book In the castles of the Republic (2019). François Hollande, who only went there once in 2012, also has very bad memories. “His “normal president” polo shirts and oversized pants contrasted with his dutiesat the very time when he was accused of not having the presidential stature“, analyzes Guillaume Daret, author of the book Fort Brégançon (2018). “This is the beginning of the socialist president’s image crisis“, he notes.
Read alsoEmmanuel Macron’s very discreet vacation in Brégançon
Other presidential figures have been able to use Brégançon to boost their notoriety. “Chirac had staged himself with his grandson by playing grandfather cake on the beaches of Var.” Did the strategy prove successful? “At the time, he enjoyed a resurgence in notoriety“recalls Oppermann.
Emmanuel Macron would have his own style. “He does not overplay Brégançon…
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