FAS fined Pyaterochka for improper television advertising of discounts for pensioners
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The Federal Antimonopoly Service (FAS) fined Pyaterochka 300 thousand rubles. for advertizing of the action “Discounts for pensioners”. The regulator found that the trading network violated the law and advertising.
The Federal Antimonopoly Service claims that it has received complaints from citizens that the Pyaterochka advertisement (an advertiser of Agrotorg LLC) broadcast on Channel One and Rossiya-1 is misleading them. As the service established, the information in the video allowed consumers to assume that the action applies to all goods in the stores of the distribution network.
However, in reality, the discount was valid only for certain categories of goods. Full information about the conditions of the promotion was given on the retailer’s website and in the disclaimers for advertising, but in the second case, the text was given in small print “and was shown in the promotional video for a short time.”
“The information that is essential for consumers about all the conditions of the promotion was present in the advertisement formally and could not be fully perceived by them due to the small print and the short display time,” the statement says. press release FAS.
In the first quarter, the X5 Group retailer (including the Pyaterochka chain) increased overall sales by 15.3% year-on-year. The company’s net revenue increased by 92.3 billion to 695.37 billion rubles. Net offline revenue of Pyaterochka for the specified period amounted to 537.9 billion rubles.
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