Due to the depreciation of the ruble, soft drinks may rise in price by 10-20%

Non-alcoholic beverages, including juices and soda, may increase in price by 10-20% from August 1 due to the weakening of the ruble. About it informed Kommersant with reference to letters from PepsiCo manufacturers (brands Russkiy Dar, Frustyle, Lyubimy, J7, etc.) and Sady Pridonya to retail chains.

According to the text of the letters, PepsiCo expects to raise prices for drinks and juices by 19.2-21.3% due to the depreciation of the ruble, as well as for snacks by an average of 15.3%. In “Gardens of Pridonya” the increase will be 10%, as the reason is the increase in the cost of raw materials, materials, maintenance of equipment and transport services. According to Maxim Novikov, president of the Union of Juice, Water and Drink Producers (Soyuznapitki), juice and soda producers are strongly tied to the ruble exchange rate, since about 70% of the cost of drinks comes from imported raw materials.

In addition, a representative of the Ochakovo plant (Goodini juices, CoolCola, Street, Fancy drinks, etc.) announced the company’s plans to raise juice prices by 10% due to the weakening ruble and rising costs for raw materials and logistics. He clarified that since July 1, the company has already raised the price of soda by 10% due to the introduction of an excise tax on sugar. November 21, 2022 Russian President Vladimir Putin signed a law that introduces from July 1, 2023 an excise tax on sugar-containing drinks in the amount of 7 rubles. per litre.

Earlier it was reported that thanks to the excise tax, about 35 billion rubles will go to the Russian budget. Later, Minister of Health Mikhail Murashko admitted that the funds received would be used to treat diabetes. The exchange rate of the Russian currency began to weaken on June 26. The US dollar rose above 87 rubles, and the euro – above 95 rubles. On July 6, the dollar exceeded 92 rubles. At the same time, the euro updated its maximum since March 28, 2022 and exceeded 100 rubles. As of 08:18 Moscow time on July 18, the euro is traded on the Moscow Exchange at the level of 102.49 rubles. (+0.37%), and the dollar – 90.96 rubles. (-0.04%).