Disney wants to create an ecosystem around the streaming service
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Disney plans to create an expanded ecosystem with subscriptions to various services, discounts and special offers. First wrote about it The Wall Street Journal(WSJ), comparing the project with an Amazon Prime subscription. After that, Disney spokeswoman Christina Shake said that this kind of subscription is just one of the options that the company is considering.
According to the WSJ, such an ecosystem should link Disney+’s streaming service to other Disney+ offerings, including theme parks, cruises, shopping, and more. Amazon Prime, which costs $15 a month, allows subscribers to view content from the Prime streaming service. Video, free shipping, and discounts and deals on other Amazon services.
The creation of the exosystem is part of the company’s plan to bring Disney+ to profit by 2024, according to the WSJ. The number of Disney+ subscribers has been growing steadily lately. So, for the second quarter it increased by 14.4 million, reaching 152 million. worsened long-term subscriber forecast: it now expects 215 million to 245 million subscribers by 2024 (up from 230 million to 260 million earlier).
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