Customers began to buy short hull insurance policies for a period of one month more often

Customers began to buy short hull insurance policies for a period of one month more often. At the same time, insurance with full risk coverage and a franchise remain the most popular. According to experts, the increase in interest in short-term policies is due to the increase in car trips on vacation and the low price at the moment, despite the overpayment in the long run.

The popularity of monthly Casco policies for an incomplete third quarter showed a significant increase, follows from the data of Banki.ru. In July-August, such insurances accounted for 15% of all hull insurance policies sold. For two months, the share of sales of this product in the corresponding segment increased by 11 percentage points – from 4% in the second quarter. Growth will continue in September, Yulia Korneeva, head of product development at the Banki.ru insurance vertical, is sure.

According to experts, the growing popularity of monthly hull insurance policies is associated with the holiday period. The third quarter falls on the summer months of July, August – during this period, many begin to actively travel out of town, choose their vehicle for travel, and the risks that the driver wants to close for this period increase, for example, if he travels for two to three weeks in vacation and for a long distance, explains the founder of GTK Holding Said Zaliev.

Pavel Borodin, director of hull insurance projects at SberStrakhovanie, adds that the growth in short-term policies may be due to the activation of cross-sales in OSAGO.

Attracts customers and low price. The increase in the share of short-term hull insurance policies is associated with the development of the habit of paying by installments among users, which makes it possible to significantly reduce the first payment and immediately receive the service, Yulia Korneeva believes. At the same time, in the event of an insured event, payment of the full annual cost of the Casco policy is not required, she adds.

However, in reality, short-term products are always more expensive than long-term products. The price of an annual hull insurance policy with a one-time payment will be 10-15% lower than if the policy is purchased for a month and then prolonged, Alexander Krainik, director of insurance business development at Sravni.ru, warns. According to Banki.ru, the average price of an annual hull policy in the third quarter amounted to almost 53 thousand rubles, and a monthly one – 6 thousand rubles.

At the same time, policyholders continue to choose hull insurance policies with full risk coverage more often — their share is at the level of 62%. The share of policies with coverage “Theft + Complete destruction” is about 26%, and policies that include only the risk of theft are chosen in 6% of cases, indicate Banki.ru. More than half of policyholders purchase policies with a franchise, according to the marketplace.

The continued popularity of full-coverage policies is an indicator of demand for maximum insurance coverage against the background of an increase in the cost of cars and spare parts for them, the All-Russian Union of Insurers (ARC) explains. The franchise allows you to reduce the cost of insurance and share responsibility between the insurer and the owner of the car, they add there.

“When Casco is issued for new vehicles, the share of policies with franchises is at the level of about 20-25%, for cars with mileage – up to 50%,” Sovcombank Insurance specified. Since the beginning of the year, about 30% of new customers who purchase hull insurance policies have chosen franchise programs, Rosgosstrakh confirms. Other insurers surveyed did not respond to Kommersant’s inquiries.

According to Said Zaliev, it is likely that in October the share of monthly policies will begin to decline and in the period from October to April it may be at the level of 5-7% of the total Casco sales, as the holiday activity will decrease.

Julia Poslavskaya