Brands compete in technology // What causes Nike’s claims to New Balance and Skechers
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Three of the world’s largest sneaker manufacturers may face off in court. Nike has filed a lawsuit against New Balance and Skechers, accusing them of stealing designs, Reuters reports. We are talking about Flyknit technology, which is used to create the upper part of sports shoes. Nike’s competitors deny any wrongdoing. By the way, they are not the first to face claims from an American corporation. What consequences might these proceedings have? Ivan Khorushevsky will tell you.
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