Bershka stores will open in Russia under the name Ecru

Stores of the Bershka brand (part of the Inditex group that left Russia) will resume work in Russia in the spring of 2023 under the name Ecru. About it informs TASS with reference to Olga Antonova, head of the retail real estate department at CMWP. The information was also confirmed by the Union of Shopping Centers.

“Earlier, the company, together with the buyer (Daher. — Approx. Vedomosti), announced plans for renovation and opening, starting in March. It was supposed to gradually open the former Inditex stores in the Russian Federation, ”Antonova recalled.

According to her, “everything is going according to plan”, Zara, Bershka, Stradivarius and Pull&Bear stores will start working after the renovation and redesign. Director, head of CORE.XP retail space leasing. Nadezhda Tsvetkova noted that it was originally planned to open stores in April-May.

Earlier today, March 10, on plans to reopen Bershka under a new name informed Telegram channel Mash. According to the resource, the stores will open in April. It is noted that along with Bershka, other Inditex brands will return to Russia under new names. According to Mash, Pull&Bear will become DUB and Zara will become Maag. Now the new owner is recruiting 4,500 staff, and also offers to return to the previous employees, the channel specifies.

Zara suspended the work of its stores in Russia on March 5, 2022 amid the start of a Russian special operation in Ukraine, logistical problems and sanctions. In Inditex (owns the brands Zara, Zara Home, Bershka, Pull and Bear, Massimo Dutti, etc.) spokethat the company plans to reopen stores in Russia when possible. At the same time, a Kommersant source reported that Massimo Dutti, Oysho and Zara Home would completely leave the Russian market.

At the end of October, it became known that Inditex had reached an agreement to sell its business in Russia to the Daher group. At the same time, if Inditex decides to return to the Russian market in the future, then Daher has the possibility of potential cooperation through a franchise agreement.

The New Fashion company, which manages the Zara brand in Russia, has registered new domain names for potential online clothing stores, transmitted TASS at the end of December. Izvestia wrote that in addition to this, New Fashion received non-exclusive rights to the Zara / Zara trademark in Russia until February 2025.