AvtoVAZ sales fell 15% yoy in November
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Sales in November 2022 compared to the same month last year fell by 15%. The fall in annual terms amounted to 48.7%. Despite this, the November figure was the best for the whole year: this month the company sold 21.7 thousand cars, increasing the October result by 13.5%.
However, how reported in the company, sales of cars Lada Granta grew by 80% compared to last year. The best result was shown by Lada Niva Legend models: over the past month, the company sold 3,000 of these cars (+132.6% compared to November 2021). Niva Travel is in second place with 3.6 thousand cars sold (+64.6% in annual terms).
AvtoVAZ attributes the improvement in sales results over the past three months to the high efficiency of state programs for preferential car loans, as well as to the return of Lada bestsellers to the lineup.
However, at the end of September, due to the partial mobilization of the sale of Lada, the fell. Instead of the traditionally strong results at the close of the month, sales dipped by 20%, and traffic in car dealerships decreased by a third. At the same time, the Russian car market in October shrunk by 62.8% compared to last year, being less in volume than in August.
Details – in the material “Kommersant” “Lada has fewer buyers”.
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