Abrau-Durso will launch the production of vodka – News – Consumer market – Kommersant
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The Abrau-Durso group of companies plans to start the production of vodka called “7 cereals” this year. About this during press conferences said the company’s president Pavel Titov.
Mr. Titov said that vodka will complement the 7 line, which also includes bitter tincture 7 Vegetables and gin 7 Herbs. The company will continue to develop the direction of strong alcohol, added the head of Abrau-Durso.
In 2023, the company also plans to release Abrau Indian Tonic soft drink, Caribbean rum and new wines from the Yubileinaya winery, Mr. Titov said during a press conference.
This year, large Russian wineries are launching non-alcoholic versions of their drinks, hoping to take part in a growing category, which is still dominated by imports. In particular, Fanagoria enters the segment of non-alcoholic wines with a line of non-alcoholic sparkling Zero White and Zero Rose. New products will probably compete primarily with the Abrau-Durso drink Abrau Light Zero, which is available on online platforms for about 240 rubles. for a bottle.
More details – in the material “Winemakers juicy rebuild”.
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