12 Storeez releases a new campaign in honor of the anniversary – Kommersant

Brand 12 Storeez celebrates 10 years – in April 2014, Irina and Marina Golomazdin and Ivan Khokhlov started their own business and released the first capsule. The very first buyers were invited to a small showroom, and the first collections were ordered from an atelier in the sisters’ hometown – Revda. For the birthday, a new story is being released, the heroes of which are not the models, but the founders of the brand themselves. The famous Spanish photographer Alvaro Beamud Cortes worked on the shoot, whose portfolio includes global glossy covers and advertising campaigns for major brands. Paris was chosen as the shooting location: it was here that the brand’s first on-site lookbook was filmed ten years ago.

In honor of the anniversary, from April 11 to 14, the brand team will give gifts to customers in all flagship stores – in Yekaterinburg, on Bolshaya Konyushennaya in St. Petersburg, as well as in Moscow at Afimall and Stoleshnikov Lane.