Yandex will abandon the news aggregator and start developing ya.ru
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Ya.ru will become the “main entry point” to the “Search”. In addition, the company also plans to develop a new application for Android “Yandex with Alice.”
In exchange for Zen and Novosti, VK will transfer the Delivery Club delivery service to Yandex, which the company is consolidating during the restructuring of O2O Holding, a joint venture between VK and Sberbank.
After the closure, the services will be available on the dzen.ru portal, which will also host other services and the Yandex search string. In addition, Zen will retain the current content monetization tools.
“As a result of integration with VK, the authors of Zen will have the opportunity to realize themselves in new formats and access to a new audience. Users will receive even more high-quality entertainment and educational content,” said Vladimir Kiriyenko, CEO of VK.
The news aggregator Yandex.News appeared in 2000. According to the company, over 10 million users visit it every day. Zen was launched seven years later. It is a feed of personal recommendations, and is also a platform for posting publications, finding an audience and making money on advertising. In 2021, Zen was visited by an average of 22.3 million users daily.
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