Yandex Search and Advertising Technologies Business Group – Kommersant
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To the business group of search and advertising technologies of Yandex (MOEX: YNDX), in addition to the search engine and Yandex Advertising, includes neural network products, the Alice assistant, smart devices, unmanned technologies, geoservices, Yandex Weather, discount aggregator Edadil and Yandex Museum. In the financial statements of Yandex, the group is mainly represented by the Search and Portal segment (revenue in 2023 – 337.5 million rubles). Some projects – in particular, “Alice” and devices – are classified in the segment “Other business units and initiatives” (RUB 82.7 million).
Business groups in Yandex appeared in 2021: then the company created a separate group for search, advertising and cloud services and a separate one for projects in the field of e-commerce and mobility.
Yandex was founded in 2000; its main product, a search engine, was launched in 1997 as a CompTek project. The Yandex Direct contextual advertising system began operating in 2001, and the Yandex advertising network in 2005.
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