Yandex launched children's accounts - News - Telecommunications - Kommersant


Yandex announced the launch of accounts for children. According to the developers, after logging into such an account, the service will automatically limit the playback of tracks with profanity, and the browser will block access to sites containing "materials for adults."

“We all know how quickly children master gadgets. By the age of seven, many already have their own laptop or smartphone, and they begin to look for answers to questions on their own. On the one hand, it's great. On the other hand, I would like the child not to encounter non-childish content on Yandex services and parents to be calm for him, ”commented the innovation, director of the search and advertising technology business group Petr Popov.

According to him, children's accounts will be especially useful for parents with children under ten years old.

A child account works in Search, Music, and other Yandex services. Thus, the Kinopoisk online cinema will offer children only films and cartoons selected by age. The Yandex.Music application will not let you listen to a track with profanity, and the Yandex search and browser will protect children from visiting “adult sites”, regardless of whether the child was specifically looking for them or not.

To create an account for children, parents must log into their Yandex ID, indicate the name and age of the child, and come up with a username and password. Additionally, you can choose the age limit of the content - 6+ or 12+.

From data Rosstat and the HSE Institute for Statistical Research and Economics of Knowledge show that 68.3% of children aged three to six use the Internet in Russia. Over the past ten years, their number has almost tripled. At the same time, more than 80% of children from three to 14 years old constantly use the Internet in Russia.

Milena Kostereva



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