Yandex has excluded the appearance of voice advertising inserts in Alice
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Yandex (MOEX: YNDX) may in the future add native advertising formats to the Alice voice assistant, but the company has no specific plans for advertising monetization of the assistant, Dmitry Masyuk, director of the company’s search and advertising technology business group, said in an interview with Kommersant. At the same time, he noted that there would be no question of inserting advertising phrases into Alice’s voice responses.
Mr. Masyuk commented to Kommersant on the experiment from November 2023: then the company embedded an advertising insert in Alice’s answers. “We actually tested one specific advertisement for literally one day on part of the audience… Yes, this particular test was not very successful. Perhaps because we didn’t warn users. There will be no more advertising in the form of voice insertion,” he assured and added that “Alice was and remains free.”
About the Yandex audience, advertising and artificial intelligence – in interview Dmitry Masyuk “Kommersant”.
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