Will non-investment gold bars be in demand?
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Marketplaces began to sell gold bars, and such goods appeared in the Megamarket window. The 999 fine precious metal is available in different weights: 5, 10 and 15 grams. The smallest block will cost almost 50 thousand rubles, and the largest one costs 143 thousand rubles.
According to Taya Markina, head of Megamarket’s affiliate marketing group, such a purchase may be of interest to those looking for an unusual gift: “We often face the problem that we don’t know what to give to a loved one when he has everything. The idea of such a memorable gift as a souvenir gold bar arose. This is a premium souvenir. These bars are available in three denominations – 5, 10 and 15 g. You can receive them at the point of issue or arrange delivery by courier. We have just started, but the first orders have already appeared. The batch is exclusive, there are currently only about 160 units. And we expect that we will implement them within the week.”
The manufacturer of these ingots is the Sokolov company. The gold is non-investment gold, you won’t be able to hand it over to the bank, just keep it as a souvenir. But even in this form, the product will be in demand, experts believe, since now there is a certain fashion for this precious metal. Russian banks began to notice a surge in interest in gold bullion two years ago. Then the government abolished VAT, previously this tax was 20%, reminded the publisher of the Jewelry Review magazine Alexey Shcherbina:
“Ingots not only of 5-10 g, but also heavier ones, for example, 1 kg, have become popular. The volume of their sales has increased sharply since 2022, when VAT was removed from the sale of what is called “bank gold” to individuals.
The fact that various companies are offering this product only means that they have taken advantage of this situation and are looking to expand their overall sales. For Sokolov, “585”, Sunlight – the largest market operators – this is generally typical. Now there is a process of market concentration in the hands of a small number of manufacturers, sellers, operators, and this is one of the types of sales that expands volumes.”
Previously, Tinkoff Bank launched a home delivery service for gold bars, and this is an investment product. The transaction takes place entirely online, with payment documents certified by an electronic signature. The purchase will be delivered to the client by a courier-collector in an armored vehicle. Now in different banks you can buy bars from 1 gram to 1 kg, the price starts from 8 thousand rubles. up to 7 million rubles
Everything is clear with us – Telegram channel “Kommersant FM”.
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