Wildberries will launch its own brand of electronics and home appliances
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Wildberries will sell smartphones, TVs and refrigerators under its own brand (PL), said Vedomosti representative of the company. He said that in terms of cost, the products will be “in the middle price segment.” At first, equipment can only be bought in Russia. Later, the marketplace intends to launch sales, including in Belarus, Kazakhstan and Armenia.
Most of the Wildberries home appliances will be assembled at factories in China, and TVs in Russia and Belarus, the company representative added. He did not specify what plants he is talking about and what will be the output volumes. According to him, test deliveries and sales of electronics have already begun, and a trial batch of TVs and mixers under private label has been completely sold out.
About 100 items of household appliances and electronics under private label will soon begin selling on the marketplace, including refrigerators, washing machines, vacuum cleaners, blenders, mixers, TVs, a Wildberries representative added. In a few months, it is planned to start selling tablets, laptops and smartphones. According to a Vedomosti source, the company will develop sales of household appliances and electronics under the Razz and Ruzz brands. According to Rospatent, the documents for the registration of the relevant trademarks were sent in December 2022.
Since March 9, Wildberries has introduced new rules for pickup point owners. They were going to be charged the full cost of the order if a defect or other product was found when it was returned to the warehouse. In response, the owners of the Wildberries pickup point went on strike. Against its background, the company canceled 10 thousand fines.
About the scandals around Wildberries – in the material “Kommersant” “Online traded conflicts”.
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