Wildberries began to hide negative reviews not related to the product – Kommersant
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Wildberries began to hide negative reviews not related to the product
Online retailer Wildberries began hiding negative reviews in product cards that do not relate to the product or the seller, the company’s press service told TASS. The message states that hidden reviews are now not taken into account when calculating a product’s rating.
The company explained the decision by saying that buyers do not always read comments, but make purchasing decisions only based on the product rating. The TASS material does not specify whether positive reviews that do not relate to the product will be hidden from product cards.
As an example of such feedback, the campaign cited a negative assessment of the work of order pick-up points. The company believes that it is unfair to take such a review into account in the product rating. The press service explained that messages that are not related to the product or the seller are determined by a special model. To create such a mechanism, the company analyzed thousands of reviews, the press service clarified.
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