Wildberries began the procedure for registering the Yagodki brand
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The Russian online retailer Wildberries applied for the registration of the Yagodki brand, reported “RIA Novosti” with reference to the company.
The Russian-language name appeared on the main page of the marketplace website on August 15 as part of the Black Friday marketing campaign, after a while the site was renamed back. Earlier, the press service of the service did not rule out the possibility of completely changing the name to the Russian-language “Berries” in the future. “We neither confirm nor deny a possible name change. “Berries” is part of the “Black Friday” marketing campaign – a sale with big discounts, which is now taking place with us. The site was also updated in the style of the advertising campaign,” the message said.
In addition, responding to the remark of Deputy Prime Minister Denis Manturov about the dominance of foreign names in retail and industry, Tatyana Bakalchuk, the founder of the Wildberries service, announced the possibility of rebranding the name in Russian.
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