VK will unite “Zen” and “Pulse”
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VK (owns the social networks VKontakte, Odnoklassniki, Mail.ru mail; until October 2021 it was called Mail.ru Group) will unite Zen and the Pulse recommendation service, transmits “RIA Novosti” with reference to the message of the company.
“The combination of Zen and Pulse will increase the potential audience for authors: more than 70 million users view the Zen feed every month. “Zen” will be the main point of entry and distribution of content for all authors.
Pulse is a VK recommendation service launched in 2019 that works with more than 5,000 authors and publishers. From their materials, a personalized feed is formed for each user based on their interests.
September 2022Yandexannounced the closing of a deal to sell Zen and News services to VK. Information about the amount of the transaction was not disclosed. The deal on Yandex’s purchase of the food delivery service and Delivery Club groceries from VK was completed on September 9. The approval of the Federal Antimonopoly Service for the sale of Delivery Club, Zen and Novosti to Yandex and VK was received at the end of August.
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