Vedomosti: VK may buy Didenok Team collaborating with bloggers
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VK wants to expand its presence in the influencer marketing market (promotion of goods and services in social networks, including through bloggers), reports Vedomosti with reference to sources. According to them, the company is considering taking control or buying the Didenok Team. It includes the eponymous communications agency specializing in influencer marketing, PR agency, production and creative boutique.
The Didenok Team cooperates with several Russian bloggers, and the company’s advertisers, in addition to VK itself, include Sberbank, Yandex, VTB, and MegaFon. According to SPARK-Interfax, the owner of the Didenok Team is Kirill Didenok. In 2021, the revenue of Didenok Team LLC (legal entity of Didenok Team) under RAS amounted to 246.5 million, net profit – 60 million rubles.
VK and Didenok Team declined to comment on information about the proposed deal.
VK owns the VKontakte social network, as well as Odnoklassniki. In September Yandex closed a deal to sell Zen and Novosti services to VK. As a result of the transaction, Delivery Club, previously owned by VK, became part of the Yandex business.
Details – in the material “Kommersant FM” “Services went to the exchange”.
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