Up to 80% of dairy products are sold through promotions

Dairy producers in March-April increased the volume of products that they offer for sale to retail chains through promotions. Three employees of companies operating in this market told Vedomosti about this. The information was also confirmed by representatives of large retailers – Verny and Magnit.

For some items, now up to 80% of the goods are sold at discounts, an employee of a large dairy producer assures. The second says that compared to January-February, the increase in products sold through promotions amounted to 15-20%. In March-May, the number of proposals for holding such actions increased by 50%, a representative of Verny confirms. The website of this retailer indicates that, for example, butter is now sold at a 29% discount (299 rubles per pack), and the discount for baked milk is 17% (50 rubles).