Turkish household appliances are becoming more popular among Russians
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According to the M.video-Eldorado group, in the first half of 2023, more than 0.5 million refrigerators and freezers, washing machines and dishwashers, as well as stoves and ovens of Turkish brands Beko, Grundig, Vestel, Simfer and etc. This is one and a half times more compared to the first half of 2022. The trend was confirmed in Citilink and Wildberries.
The most popular Turkish brands on the Russian market are Beko, the former German brand Grundig bought by the Arcelik concern, as well as large manufacturers Vestel and Simfer, M.video-Eldorado analysts calculated. Beko became the third most popular washing machine brand after being ranked 6th a year earlier. In refrigerators, Beko entered the top 5.
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