The volume of sales of the largest marketplaces exceeded 500 billion rubles in the II quarter
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In Q2 2022, the sales volume of the top five universal marketplaces exceeded 400 million orders (+80% yoy) and RUB 500 billion. (+73%), analysts of Data Insight calculated. Five marketplaces (Wildberries, Ozon, AliExpress Russia, Sbermegamarket andYandex.Market”) provided 4/5 of the annual growth of the market in terms of the number of orders and 4/7 of the growth in terms of sales in rubles.
The share of the top five marketplaces in the total volume of the Russian e-commerce market in the second quarter of 2022 was 69% in terms of the number of orders and 44% in monetary terms. This is respectively 6 and 7 percentage points higher than a year ago, according to a study by Data Insight.
The company’s analysts interviewed almost 5,000 sellers of the largest platforms, and found out that among them the majority are brand distributors (40-50%), and the share of direct sales from brands on Wildberries is the highest (about 15%). Marketplaces continue to be rated by merchants as a very effective channel with strong growth – 64% of merchants reported an increase in their sales volume on marketplaces over the past year (compared to 46% who reported an increase in the turnover of their own online stores).
Also, the sellers surveyed by analysts plan to expand their assortment in their product categories (74%) over the next year, enter new marketplaces (51%) and start selling in other product categories (50%).
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