The Telegram audience in Russia has grown by more than 30 million people in two years

Telegram has almost caught up with VKontakte in terms of audience in Russia, reports RBC with reference to Mediascope data. According to them, the audience of the messenger in Russia in two years grew by more than 30 million people and as of October 2023 amounted to 82.3 million. The audience of VKontakte was estimated at 89.2 million users.

In third place in popularity was TikTok with an audience of 67.6 million people, in fourth place was Odnoklassniki with 50.1 million. The audience of Instagram (owned by Meta, which is recognized as extremist in the Russian Federation and is banned) after the blocking decreased by more than half, to 25.1 million, and the social network is now in fifth place, in sixth place is Facebook (also owned by Meta) with 18.1 million users.

In the fall of 2023, advertising in Telegram channels went up in price by 15-30%, representatives of communication agencies told Kommersant FM. Among the reasons for the price increase, they named seasonal growth, high demand and the law on advertising labeling. As it turns out, those bloggers who themselves are responsible for reporting on publications, fearing the mistakes of third-party companies, raised their prices the most.

In December, Telegram founder Pavel Durov reported, that over the year the number of Premium paid subscription users has quadrupled. Mr. Durov called Telegram Premium the fastest growing subscription among messaging services.

In which social networks the number of authors is increasing – in the material “Social networks grow due to military conflicts”.

Laura Keffer