The share of counterfeit equipment on marketplaces almost doubled over the year
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The share of counterfeit foreign-made equipment on Russian marketplaces has doubled over the year. About it informed “Kommersant” with reference to the data of the legal agency IQ Technology. The study used data from about 15,000 product cards in the relevant categories on Wildberries, Ozon, “Yandex Market, Sbermegamarket and AliExpress.
According to the company, the share of fakes among smartphones and laptops is 31% (in July 2022 – 12% and 22%, respectively). The highest share of counterfeit products was recorded in the segment of smart watches and headphones – 63% and 69% respectively (against 35% and 27% last year). In addition, the share of counterfeit products in the segment of small household appliances increased to 34%.
Most often, counterfeit products of Apple brands were found on marketplaces. Samsung and Xiaomi. According to the managing partner of IQ Technology Alexander Logunov, you can distinguish a fake by the low quality of the packaging and by different sizes. In addition, counterfeit Apple products are pre-installed with the Android operating system instead of IOS. Most often, fakes are made in China, Pakistan and India, Logunov added.
At the same time, the Association of Internet Trade Companies (AKIT; the association includes Wildberries, Ozon, DNS and others) reported that, according to the organization, the share of counterfeit equipment on marketplaces does not exceed 0.1%. Ozon reported that fakes are tracked, including with the help of a neural network.
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