The revenue of the Start online cinema in the first half of the year amounted to 3 billion rubles.

Video service Start in the first half of the year increased revenue from user payments by 101%, up to 3 billion rubles, Kommersant was told in the company. They specified that during this period, the online cinema ranked second in terms of revenue from content distribution with a growth of 120% year-on-year.

The main growth driver for the platform remains the creation of original content. So, according to the results of the first half of the year, Start released 19 projects: the leaders of the box office among them are “Cheburashka”, “Going”, the TV series “Live Life” and the fourth season of “Kept Women”. The share of foreign content in the cinema library remains unchanged at 52%.

In the first half of the year, the Russians become more actively use legal video services and pay for them. So, at once at eight online cinemas the number of subscribers paying for services exceeded 1 million, calculated in Telecom Daily. At Start, according to the agency, the number of users for the period amounted to 1.7 million, of which 65% use a paid subscription.

Julia Yurasova