The original Coca-Cola remains the leader in soda sales in Russia
[ad_1]
In January and February 2023, Dobry Cola became the top-selling cola-flavored soda under the Coca-Cola brand. In second place are drinks under the Coca-Cola brand of imported production. This was reported RBC with reference to the data of the Prodazhi.rf service and the Evotor IT company.
The Dobry Cola drink (produced by Multon Partners factories, which were owned by the original Coca-Cola bottler in Russia) was chosen by 33.8% of buyers in January and February 2023. Imported Coca-Cola was chosen by 14.1%, drinks with a similar taste from Chernogolovka – by 13.9%. The top ten also includes Fresh Bar (7%), Cool Cola (6.8%), Pepsi (3.7%), Everness (3.5%), Jumbo (1.5%), Funky Monkey and Cofco (1.3% each).
In the same period in 2022, the absolute leaders in sales were Coca-Cola (47.8%) and Pepsi (44.4%). In third place were Fresh Bar drinks (4%). The share of other manufacturers did not exceed 1%.
After the start of the military operation, Coca-Cola sold its assets in Russia and exited the local business. At the company’s plants in Russia, they began to produce analogues of Coca-Cola drinks under the Dobry brand.
About the consequences of the manufacturer’s departure from Russia – in the material “Kommersant” “Soda just got sweeter”.
[ad_2]
Source link
