the number of advertisers on Telegram increased by 80% – Kommersant
[ad_1]
The number of advertisers in the Telegram messenger in 2023 increased by 79.2% compared to 2022. Users increased spending on promotion on Telegram by 46.4%. This follows from a study by the Tochka Advertising service.
Analysts analyzed data on 3 thousand clients. “Telegram’s audience is more than 800 million users per month; in Russia, the messenger is used by 45.8% of the population daily. The total audience of the ten largest channels is more than 53 million subscribers. The likely restriction of access to VPN in Russia will aggravate the situation with social networks, but will create all the conditions for the development of advertising on Telegram,” said Lyubov Loginova, marketing director at Tochka Advertising.
Spending per user for advertising on Telegram also increased in annual terms. For the period from March 2022 to March 2023 it was 492 thousand rubles, for the period from March 2023 to March of this year – 547 thousand rubles. Most advertising on Telegram is purchased by enterprises with an average annual turnover of less than 20 million rubles. — about 45% business advertising. Almost 30% of advertising is purchased by companies with a turnover of less than 60 million rubles. in year. Enterprises with an annual turnover from 20 to 60 million rubles. purchase 24% of business advertising on Telegram.
Most often, advertising agencies, computer software developers, as well as companies engaged in retail trade by mail or on the Internet or education of children and adults buy advertising on Telegram.
“With increasing marketing budgets and fierce competition, the cost of advertising on Telegram may gradually increase. The emergence of new advertising formats will also require additional costs. All this can lead to an increase in demand and, as a result, to an increase in prices for advertising in the popular messenger,” explained Lyubov Loginova.
In March Pavel Durov announced launching business accounts on Telegram. Business profiles can be created in the Telegram Business section. With business accounts, you can set your location, work hours, send automated messages, and create response templates.
[ad_2]
Source link
