The novel “The Master and Margarita” topped the top sales of the Liters store – Kommersant

Interest in Mikhail Bulgakov’s novel “The Master and Margarita” increased fivefold after the release of the film of the same name in 2024, according to the Litres book service. They noted that a work of classical Russian literature became the best-selling for the first time.

“For the first time in the history of the Liters book service, a work of Russian classical literature topped the monthly top sales. Interest in the e-book “The Master and Margarita” increased four times compared to January and five times compared to February 2023 after the release of a new film adaptation starring August Diehl, Yulia Snigir and Evgeny Tsyganov,” said representatives of Liters » TASS.

The novel “The Master and Margarita” in its electronic version has outsold many popular digital authors and Sergei Lukyanenko’s novel “Foresight”. The audiobook “The Master and Margarita,” in turn, was in the top 10 best-selling books for February. She took eighth place.

The Litres press service added that in February all sales, free downloads, readings and listening to the novel “The Master and Margarita” via Litres subscription increased five times compared to January 2024, and compared to February last year – seven times.

Previously, classics had not risen above number four (George Orwell’s 1984 in March and May 2022) and number three (Frank Herbert’s Dune in September and November 2021). Until January 2024, the most popular work of Russian classics on the Liters platform was the audiobook “The Idiot” by Fyodor Dostoevsky. She ranked 35th.

The film “The Master and Margarita” directed by Mikhail Lokshin was released on January 25, 2024. The film’s box office receipts exceed 2 billion rubles.

What is the reason for the financial success of the film – in the material “Billion Dollar Master”.