The monthly audience of “Zen” for 2022 amounted to 70 million people
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Zen summed up the results of 2023 and presented a development strategy for the next year. From the report of the platform, which Kommersant has read, it follows that the monthly audience of the Zen tape for 2022 amounted to 70 million people. At the same time, the number of active authors for the current year has doubled. The amount of content published in Zen has tripled.
At the end of the year, the number of active authors on the platform amounted to more than 100 thousand per week, which is twice as many as in 2021. Short formats were the most popular among authors and users. According to Zen, short vertical videos were created 3.5 times more often, and posts – 15 times more often.
Along with the increase in the number of authors, the amount of content published in Zen also increased – three times compared to last year. Platform users began to subscribe to channels and “like” publications almost twice as often.
Zen content director Rinat Nizamov said that the number of topics on the platform has grown fivefold. According to him, in 2022, areas that were not previously represented in Zen were actively developing, in particular, gaming, education, as well as music and ecology.
In 2022, Zen completed the transition to a subscription model, which was announced in 2021. First of all, users in the feed are offered publications from the channels they have subscribed to, and only then recommendations. Algorithms select each publication for the user’s personal feed from almost 5 million possible options. In addition, “Zen” has updated the system of accrual of payments. Now their size depends on the number of active subscribers and their interactions with materials.
“Next year we will add new metrics in the author’s personal account in Zen – Studio. For example, based on statistics, Zen will automatically suggest how to interact with the audience more efficiently,” said Alexander Tolokolnikov, Product Director.
In September Yandex and VK closed asset swap deal. As a result, Yandex received the Delivery Club food delivery service from VK in exchange for the Zen and Novosti platforms. 12-th of September start redirect from the site yandex.ru, which was the main page of the Yandex search engine, to dzen.ru. The main page of “Yandex” is now located at ya.ru. December 8 Zen.News website was introduced to the register of news aggregators.
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