The leader in headphone sales in the Russian Federation in 2023 was an Apple replica – Kommersant
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A Kommersant source in the electronics market, citing data from the analytical agency GFK, reported that in 2023, the best-selling headphones (headsets) in the Russian Federation, with a gap of more than twice as much from 2nd place, were counterfeits of AirPods Pro. According to him, a total of 157 thousand such devices were sold from January 2023 to January 2024, followed by Hoco W35 headphones with an average price of 1,100 rubles, which are reminiscent of Apple AirPods Max in design. 73 thousand of them were sold over the year. Meanwhile, original Apple products took only 15th place, with 20 thousand of them sold. Another Kommersant source among large retailers confirmed these data.
According to MTS, at the end of 2023, 30.6 million headsets worth 62 billion rubles were sold in Russia, which is 43% more in units and 23% in money compared to 2022. According to a representative of the operator, in 2023, the share of TWS headsets in sales of all headphones was 58% in units and 72% in money.
TelecomDaily CEO Denis Kuskov emphasizes that counterfeits of Apple headphones are mainly sold on marketplaces and in small kiosks in shopping centers, and if a seller on the marketplace passes off a similar product as an original, buyers can complain, after which the online platform usually blocks the seller’s account.
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