The imitation meat specialist Planted raises 70 million euros

The imitation meat specialist Planted raises 70 million euros

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It welcomes L Catterton, in which LVMH is a shareholder, to its capital and will build a new factory in Europe.

One year after a first funding round of 35 million euros and its launch in France, the Swiss specialist in fake meat Planted wants to continue the conquest of Europe. This Thursday, the young shoot announces that it has completed a new fundraiser of 70 million euros. Both with its historical investors (Vorwerk, Gullspång Re:food, Movendo, etc.), but especially with L Catterton, who by providing the majority of this financing, became Planted’s second largest shareholder, behind the founders. Resulting from the merger in 2016 of the financial arm of LVMH (L Capital) and the American fund Catterton, L Catterton is known for its numerous investments – majority or not – in fashion (Birkenstock, Pepe Jeans, Jott, Etro, Ganni, etc.) . But, with 30 billion euros under management, it is also present in food, catering and petfood (Goiko, Uncle Julio’s, JustFoodforDogs, etc.). In 2021, he also took a minority stake in Aleph Farms, the…

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