The foundation of the co-owner of Vkusville and its partners invested in the Seven Seeds network

The Seven Seeds company, which is developing an online supermarket of goods for gardening and dachas and its own production of garden tools, has launched a network of offline stores in Moscow with investments from Tiltech Capital, a representative of the fund told Vedomosti. This was confirmed by the co-owner of Seven Seeds, Fedor Shiryaev, according to whom his company attracted the first round of investment from Tiltech Capital at the beginning of the year. Shiryaev did not disclose the volume of investments.

Until now, Seven Seeds products have been sold either online or in third-party chain stores. The first round of investments was enough to launch four stores of the new chain. Costs, taking into account the formation of inventory, repairs, personnel training, adaptation of IT systems, etc., could amount to about 60–70 million rubles, estimated the General Director of Infoline Analytics, Mikhail Burmistrov. In total, according to representatives of the parties, the chain, with money from Tiltech Capital, intends to open at least 30 offline stores in Moscow, the Moscow region and neighboring regions. Based on Burmistrov’s calculations, opening all 30 stores will cost the company 450–525 million rubles. The parties have not announced when the second round of investments will take place.