The daily audience of “Zen” amounted to 31 million people – Kommersant
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The daily audience of the Zen tape for 2023 amounted to 31 million people. Last year, the platform reported 70 million monthly users. This follows from the service report, which Kommersant reviewed.
At the end of the year, the amount of content published in Zen increased by 40%. Platform users more often chose text formats: about 60% of the total time was spent on articles and posts, approximately 40% on videos.
The most popular topic of the service in 2023 was “Food” – more than 20 million people in total subscribed to gastroblogger channels, the report says. The top popular topics also included “Science” (12 million people), “Sports” (10.7 million), “Beauty and Style” (7 million) and “Travel” (6.6 million).
In the Technology category, authors most often created content about the ChatGPT and Midjourney neural networks, Apple presentations, as well as Xiaomi and Microsoft products. Among game reviews, let’s plays for Atomic Heart, Minecraft, Hogwart’s Legacy and Genshin Impact were popular requests. In the field of cinema, the most popular content was about the films “John Wick 4”, “The Challenge”, “Oppenheimer”, “Barbie”, as well as the TV series “The King and the Clown” and “The Boy’s Word”.
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