The cost of congratulations from Santa Claus and the Snow Maiden increased by 20% over the year
[ad_1]
Santa Claus index (average cost of congratulations) is calculated based on ads on “Avito”, “Julia” and “Profi” and taking into account the cost of congratulations before the New Year holidays. This index can be used to judge changes in prices in the entertainment sector.
According to the results of the study, the price of congratulations has doubled in five years. In particular, in 2018, on average, it cost 1,043 rubles, and last year – 1,755 rubles.
It is specified that the highest cost of congratulations was recorded in Moscow – 2815 rubles. (+28% yoy). At the same time, prices rose the most in Krasnoyarsk, where the growth was 33%, the average cost of congratulations increased from 1702 to 2206 rubles. Prices have dropped in some cities. In particular, in Chelyabinsk, Nizhny Novgorod and Omsk the cost decreased by 9%, 7% and 6% respectively.
The sharp increase in prices for the services of Santa Claus and the Snow Maiden may be due to the fact that more families this year decided to celebrate the New Year at home, analysts say. Thus, according to a survey by VTsIOM, 80% of Russians decided spend a holiday at home.
[ad_2]
Source link
