“The children’s entertainment market in Russia is extremely underestimated”

The children’s entertainment market in Russia is extremely underestimated by investors, and most large cities in the country do not have a sufficient number of street or indoor parks, says Pavel Kovsharov, founder and CEO of the Zamaniya network. He was one of the pioneers in this business in Russia, since last year he has been building a project in Dubai and dreams of making amusement parks in the country not only for children, but also for teenagers. In an interview with Vedomosti, Kovsharov spoke about how the industry has passed the tests of the past two years, including covid restrictions and the outflow of customers after the start of the SVO, as well as the prospects for building new facilities in Russia, attracting investors and exporting such services abroad.