“Tasty – and the point” proposed new names for “Big Mac” and “McFlurry”
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The company applied for the trademark “Ice de Luxe” in the category of desserts and ice cream, as well as the trademarks “Beef Hit” and “Big Hit” in the category of sandwiches.
At the end of July, “Vkusno – and that’s it” announced the start of sales of analogues of “Big Mac” and “Macflurry”. Difficulties with the “Big Mac” arose due to the need to replace the original sauce with a similar one, which, using other ingredients, would not differ in taste. As for the appearance of an analogue of McFlurry in the menu, here the company will replace the patented technology – fluring, that is, “turning a spoon in ice cream,” the company noted.
On March 14, McDonald’s temporarily closed its restaurants in Russia, but already on May 16, the company announced its withdrawal from the Russian market. In mid-May, the American chain announced the sale of a chain of 718 restaurants in Russia to local licensee Alexander Govor. The company reserved the option to buy the business back within 15 years. On June 12, the first establishments under the new name “Tasty – and that’s it” opened in Moscow. The new owners promise that all restaurants of the chain will start operating in September this year.
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