“Tasty – and that’s it” will launch a factory for the production of toys for children’s sets

Fast food restaurant chain Vkusno — i dot is going to launch a factory for the production of toys for the Happy Meal analogue of the Kids Combo set. At the same time, the first toys in the sets should appear in July-August 2023, said the owner of the network Alexander Govor.

According to him, at first some of the toys for “Kids Combo” will be produced in Russia, another part will be purchased in China. Alexander Govor added that 90% of the toys in the sets will be characters from Russian cartoons, including the animated series Masha and the Bear. He added that there are no factories in Russia yet that could fully provide the volumes of toys needed by Vkusno – that’s it.

“I have in the program to open my own, maybe with some partners, a factory that will fully manufacture toys for us,” said Alexander Govor in an interview. RBC. According to him, the company will need two years to open a factory in Russia.

The American company McDonald’s announced its withdrawal from the Russian market in May 2022. Russian assets were bought by entrepreneur Alexander Govor, who managed 25 McDonald’s restaurants in Siberia under a franchise. The network in Russia was renamed “Tasty – and that’s it”, the first restaurants in the country opened on June 12. The chain resumed sales of children’s sets at the end of last year. However, instead of toys, “Kids Combo” included 14 books from the Clever publishing house with puzzles.

Olesya Pavlenko